Insights
I’ve been reflecting on my achievements over the past four years and thought I’d summarise with an infographic!
Growing a free-range team through remote and flexible working
On Wednesday 18th July, 5.30 – 8pm I will be co-hosting the next IoD99 Kent meet-up at ...
On Wednesday 23rd May, from 5.30 – 8pm I will be hosting another IoD99 event on behalf of IoD Kent at The Business Terrace, Maidstone.
Come along to ...
here was an interesting article in Marketing Week recently about battery makers Duracell, who have been rethinking the 7 Ps of Marketing in relation t...
How much should I spend on marketing my business?
This is a question I get asked a lot…
I’m afraid that there is no quick and easy answer, so I usua...
So, we are nearly one month in to the New Year now already… has 2018 got off to a good start for you?
Did you start January with a list of Resolution...
o lead your business to future success, you need a clear Vision, Mission and defined set of Values.
Engaging your team and other stakeholders with th...
Do you ever feel the effects of ‘The London Brain Drain’ on your business?
Do you find it hard to attract staff with the right skills or clients who ...
When Did you Last Have a Deep and Meaningful Conversation with One of Your Clients?
They say that it’s not polite to talk about sex, religion and ...
Having hired numerous marketing support agencies and people in my time (including PR people, FB ad campaign managers, social media assistants, web des...
Fellow Kent-based marketer and Top100 Digital Marketing Influencer Daniel Knowlton recently started a discussion thread on his Facebook page which I c...
I’m excited to announce that as of last month, Get Fruitful – The Playbook is now on sale via Amazon. But I am asking that you please do NOT read my b...
So Get Fruitful – The Playbook is due to be published later this month!
I have managed to write this while also building up my business from scratch ...
And how does this relate to growing your business?
Watch my #FruitfulFriday Facebook Live video for more insights
In case you missed out first time round, here is a round-up of my Recession-Ready Vlog series where I share 5 top tips to strengthen your business bra...
Today I am sharing a vlog which is the first in a series for this week with tips on how to make your business more robust and ready to weather the sto...
For some people success is about material or financial rewards- for example, achieving a certain level of income in order to life a particular kind of...
One of my favourite business books is Blue Ocean Strategy – which offers a framework with four ways to consider how you can make positive changes in y...
When tracking the growth of your business, there are a number of different Key Performance Indicators and metrics you may choose to focus on.
A key a...
Would you ever be bold enough to run a campaign telling people NOT to use your product or service?
Heineken have recently started a sponsorship deal ...
Follow Tesla’s lead.
I am a massive fan of the electric-car brand and find their game-changing business model and strategy truly inspirational. Th...
One of the exercises in my forthcoming Playbook, which also forms part of the courses I run, and my work with one-to-one clients, is developing a ‘Cus...
Marketing is a vehicle for growth and sustainability. If you want more clients, more revenue, more profit, more satisfaction from your business you ne...
If you find marketing your business difficult because it feels unnatural for you to ‘blow your own trumpet’, ‘sing your own praises’ and generally cha...
