Don’t Use Our Products

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Would you ever be bold enough to run a campaign telling people NOT to use your product or service?

Heineken have recently started a sponsorship deal with Formula 1 leading with a strong message about Don’t Drink and Drive – effectively putting people off their products.

It may seem counter-intuitive, but they think it’s the right thing to be doing – and ultimately are pushing a positive message which they want their brand to associated with. You can read more about it here:

https://www.marketingweek.com/…/how-heineken-its-revising-…/

Could you do something similar in your business?

About the author

Anwen is a strategic marketer, professional speaker and facilitator. She created Get Fruitful Marketing to give fresh insight and marketing expertise to help more businesses to grow.

Read More About Anwen

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