Top 10 Tips For More Fruitful Exhibitions
Showcasing your business by exhibiting at a trade fair or business event can give you an excellent opportunity to meet new prospects and business associates, do market research, and test out
Read moreShowcasing your business by exhibiting at a trade fair or business event can give you an excellent opportunity to meet new prospects and business associates, do market research, and test out
Read moreIf you would like to improve the experience that customers have with your business, you need to start at the very beginning of their relationship with you, and follow this
Read moreThe Only Three Print-Advertising Strategies You’ll Ever Need Is print advertising dead? Some people might think so, but I believe it still has an important part to play in the
Read moreThe dictionary definition of ‘strategy’ is: ‘a plan of action designed to achieve a long-term or overall aim.’ The word comes from the Greek stratēgia, a military term meaning “the art
Read moreI’m assuming that you have a strategy for your business, but do you know how your marketing is supporting that? Is your strategy the right one? Are you on track
Read moreLast week I launched the Get Fruitful Marketing Manifesto. This is my seven point call to action for all small and medium business owners with big ambitions. If you want to
Read moreThe economy may be growing, but is your business? To launch, grow or make your business more sustainable, you need to connect more effectively with more people, and ensure a
Read moreMy second source of inspiration for Get Fruitful Marketing is the Garden of England, where I am based and have grown up. Though born in Wales (hence my name), I
Read moreMy inspiration for Get Fruitful Marketing came from two different applications of the word ‘fruitful’. The first of these stems from my desire to bring a results-oriented approach to marketing,
Read moreSo… what IS marketing? When I ask people this question they often answer: Advertising Cold calling Leafleting Posters Social media These are all marketing tactics and can be part of
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