Insights

What should I name my business?

Today I’m sharing my first ever video blog, or vlog about What to Name Your Business. This is a question I have been discussing with people participating in my online

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Know your numbers – test your marketing maths

Fruitful marketing is marketing that yields measurable results, and has an impact on your long-term profitability. In your business that might involve driving traffic to your website, increasing engagement with your

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It’s not just a photograph…

Any business that wants to appear professional and personable today must realise how professional and well-planned portrait photography is a must-have. Whether you’re a sole trader, business owner, managing director or

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Get Holistic – Manifesto Point #2

The second point in the Get Fruitful Marketing Manifesto is about widening your perspective to take a 360 degree view of your place in the market. This requires that you

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How to improve your customer service

Did you know that this week (5- 9 Oct) is National Customer Service Week? Nope – neither did I! Until my Fruitful Friend Stephen Spencer kindly informed me. Stephen is

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