Marketing in Kent – In Conversation with David Mark Shaw
Fellow Kent-based marketer David Shaw kindly invited me on to his Getting Ahead podcast to talk about Finding and Keeping Your Best Clients in advance of me giving a presentation
Read moreWhat should I name my business?
Today I’m sharing my first ever video blog, or vlog about What to Name Your Business. This is a question I have been discussing with people participating in my online
Read moreStreamlining your social media for a tidy desk and tidy mind
While I understand the importance and principles of effective social media marketing, it’s tricky staying on top of it all when you’re running your own business, and have lots of
Read moreKnow your numbers – test your marketing maths
Fruitful marketing is marketing that yields measurable results, and has an impact on your long-term profitability. In your business that might involve driving traffic to your website, increasing engagement with your
Read moreWhat are people saying about you and your business?
Have you given much thought to how you are perceived by others and the effect this has on your business? I invited Personal Branding and Image Expert, Deborah Turner, to
Read moreHow to choose and brief a photographer effectively to get the best end result
I’ve lost count of all the photographers I’ve worked with over the years on such a range of different jobs, from studio shoots with professional actors and models, to location shoots,
Read moreI’m publishing a business book in 2016 – do you want to join me?
About 15 years ago I landed one of my first marketing jobs ghostwriting a book about how businesses can use the media to promote themselves. Now, as a business owner myself, I
Read moreIt’s not just a photograph…
Any business that wants to appear professional and personable today must realise how professional and well-planned portrait photography is a must-have. Whether you’re a sole trader, business owner, managing director or
Read moreGet Holistic – Manifesto Point #2
The second point in the Get Fruitful Marketing Manifesto is about widening your perspective to take a 360 degree view of your place in the market. This requires that you
Read moreHow to improve your customer service
Did you know that this week (5- 9 Oct) is National Customer Service Week? Nope – neither did I! Until my Fruitful Friend Stephen Spencer kindly informed me. Stephen is
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