Disappearing marmite, escaping gorillas and how to stay calm in a crisis
Watch my Facebook Live #FruitfulFriday chat about current news stories and how the insights can apply to the way you market your business
Read moreWhat is the difference between marketing and PR?
And how does this relate to growing your business? Watch my #FruitfulFriday Facebook Live video for more insights
Read moreRecession-Ready Round-Up
In case you missed out first time round, here is a round-up of my Recession-Ready Vlog series where I share 5 top tips to strengthen your business brand no matter
Read moreWhat does success mean for you and your business?
For some people success is about material or financial rewards- for example, achieving a certain level of income in order to life a particular kind of lifestyle or make specific
Read more4 Ways to Improve Your Marketing (and anything else)
One of my favourite business books is Blue Ocean Strategy – which offers a framework with four ways to consider how you can make positive changes in your business. These
Read moreMeasuring Growth – Are You Being Vain?
When tracking the growth of your business, there are a number of different Key Performance Indicators and metrics you may choose to focus on. A key area (particularly for newer business)
Read moreDon’t Use Our Products
Would you ever be bold enough to run a campaign telling people NOT to use your product or service? Heineken have recently started a sponsorship deal with Formula 1 leading
Read moreHow To Launch A Global Brand (with no paid advertising)
Follow Tesla’s lead. I am a massive fan of the electric-car brand and find their game-changing business model and strategy truly inspirational. They are attempting to completely transform our relationship
Read moreHave you created a PICTURE of your PERFECT Customer?
One of the exercises in my forthcoming Playbook, which also forms part of the courses I run, and my work with one-to-one clients, is developing a ‘Customer Avatar’ or ‘Buyer
Read moreHow I Know When We’re Going to Work Together
Day 14 – Blogging for Breakfast 30 Day Challenge Marketing is a vehicle for growth and sustainability. If you want more clients, more revenue, more profit, more satisfaction from your
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