Recruiting & retaining talent to create more social impact
For the third in our series of Bright Minds in Business, Pathways to Greater Purpose & Profit events, we are looking at ways in which you can create more impactful
Read moreAlternative Business Models for Greater Social Impact
Have you ever thought about different ways you could structure your business to demonstrate your commitment to delivering on a higher purpose beyond profit? Perhaps you already have an employee
Read morePathways to greater purpose & profit
Having worked with a range of charities, social enterprises and private businesses over the years, I’ve seen first-hand how often purpose-driven organisations can struggle when it comes to financial sustainability,
Read moreHarnessing ‘The Covid Catalyst’: aligning your Employer and Customer brand
The current pandemic is accelerating trends already in motion pre-crisis, including a growing need for businesses to have a more compelling ‘Employer Brand’ that aligns perfectly with their customer-facing brand.
Read moreIt’s time to Think Bigger: Marketing & Selling for the ‘New Now’ and Beyond
As we find ourselves several months into the global pandemic and the resulting economic and social crisis, you may find yourself wondering: What is the best way to launch, grow
Read moreMaking work more fun
Creating joy, for myself, for my clients and for the wider world is one of the founding principles of my business. I was delighted therefore to have recently come across
Read moreHappy Business Birthday to Me – and to You?
LinkedIn informed me that my business is six years old this week. Thank you to those who took this opportunity to send me congratulations messages. And thank you to all
Read moreYour value is in your values
Are you helping your employees and customers to simply eat and put a roof over their heads, or are you helping them to meet higher needs? Are your customers
Read moreCreating brand alignment for customers and employees
When you start out in business, and you’re thinking about your brand (the essence of who you are and why you exist) and your branding (the ‘wrapper’ you put around
Read moreReconnect with your passion to reinvent yourself and your business
On 8th April I was interviewed on SME Business TV about why now is the perfect time to reconnect with your passion to reinvent yourself and your business. Whether you
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