One of my favourite business books is Blue Ocean Strategy – which offers a framework with four ways to consider how you can make positive changes in your business.
1. Eliminate something (e.g. costs)
2. Raise something (e.g. your price)
3. Reduce something (e.g. product features)
4. Create something (e.g. extra product features)
If you find yourself stuck for how to innovate and refine your current offer, these are useful pointers to get you thinking.
You can read more about the Eliminate-Raise – Reduce – Create Grid here: https://www.blueoceanstrategy.com/tools/errc-grid/
Have you read this book? Does this prompt any new ideas for you?