4 Ways to Improve Your Marketing (and anything else)

Get Fruitful MarketingOne of my favourite business books is Blue Ocean Strategy – which offers a framework with four ways to consider how you can make positive changes in your business.

These are:


1. Eliminate something (e.g. costs)


2. Raise something (e.g. your price)


3. Reduce something (e.g. product features)


4. Create something (e.g. extra product features)

If you find yourself stuck for how to innovate and refine your current offer, these are useful pointers to get you thinking.

You can read more about the Eliminate-Raise – Reduce – Create Grid here: https://www.blueoceanstrategy.com/tools/errc-grid/

Have you read this book? Does this prompt any new ideas for you?

About the author

Anwen is a strategic marketer, professional speaker and facilitator. She created Get Fruitful Marketing to give fresh insight and marketing expertise to help more businesses to grow.

Read More About Anwen

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